The Whitaker Group x New Balance 9060 “Missing Pieces”


The Whitaker Group x New Balance 9060 “Missing Pieces”

The Whitaker Group – the umbrella company for A Ma Maniére, Social Status, APB, and Prosper – recently unveiled its first-ever collaboration with New Balance.

Titled “Missing Pieces,” the joint-effort delivers two colorful, story-driven takes on the New Balance 9060, a fairly-novel silhouette within the North American company’s roster of products. Each style within the “Missing Pieces” capsule heavily features either a “Daydream Blue” or “Silver Moss Green” color, welcoming fall with much more vibrant ensembles than what’s typically associated with the season. Rugged sole units on the TWG x NB 9060 deviate from their respective uppers, bringing further personality to the collaboration. Co-branding isn’t highlighted on the initial looks, but packaging could feature James Whitner’s conglomerate’s name.

Enjoy campaign material of the collaboration ahead. The Whitaker Group x New Balance 9060 project is set to launch on September 28th at 11am EDT online and in-store at Social Status, A Ma Maniére, APB, and Prosper – international shipping is available.

For more sneaker news, check out the latest New Balance 990v6 offerings.

Photos via The Whitaker Group

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